SMC Workshop: Master Instagram Marketing in 2025

Growing your business on Instagram can feel like an uphill battle. You’re posting regularly, experimenting with content, and trying to keep up with trends, but the engagement isn’t there, and growth feels out of reach.

It’s frustrating to invest so much time and effort only to watch your content disappear into the noise. Without the right strategy, you’re stuck battling the algorithm, struggling to reach your audience, and missing out on the platform’s potential to drive real results.

In this hands-on workshop, we teach you exactly how to make Instagram work for your business. You’ll learn how to optimise your profile, create engaging content, maximise visibility with reels and stories, and use Instagram ads to target and convert the right audience.

You’ll walk away with a clear, actionable plan to elevate your Instagram marketing. With the tools, strategies, and confidence to drive meaningful growth, you’ll start seeing real results – more visibility, higher engagement, and new customers discovering your business.

Enter your bullet points here..

Setting Up Your Profile: Learn how to optimise your Instagram profile to reflect your brand, attract followers, and set a strong foundation for growth.

Strategy and Algorithm: Understand Instagram’s algorithm and how to create a strategy that boosts visibility, engagement, and follower growth for your business.

Create Great Content: Discover the secrets to crafting high-quality, engaging content that resonates with your audience and keeps them coming back. Plus, learn the must-have AI tools to save time and money.

Plan and Schedule: Master planning, scheduling, and automating your Instagram content to maximise consistency and save time.

Build Your Following: Explore proven methods to organically build your follower base, cultivate engagement, and turn followers into loyal customers.

Influencers and Collaborations: Learn how to identify the right influencers, creators and collaborators for your brand and leverage partnerships for powerful results.

Paid Ads: Get hands-on with Instagram Ads, from setting up campaigns to choosing ad formats that align with your goals and drive measurable ROI. Plus, learn Meta's incredible new Advantage AI tools.

Analytics and Monetisation: Dive into Instagram analytics to track performance, measure success, and explore monetisation strategies to grow your business.

Enter your bullet points here..

Our Instagram Marketing workshop is led by Rachel Gadiel, a seasoned digital strategist and project manager with expertise spanning across tech startups, education, and consumer brands in Australia and the U.S. Rachel brings a wealth of experience in digital project management, content strategy, and social media (specialising in Instagram), enhancing brand visibility and business growth through innovative strategies.

A skilled communicator and mentor, Rachel has guided thousands of students in brand strategy, content marketing, and influencer marketing. Her approach integrates strategic insight with creativity, aiming to empower students with the skills needed to succeed in today's digital landscape.

Why attend live workshops?

Scheduled online learning achieves significantly higher completion rates than self-paced courses. Just by turning up on the workshop, it’s highly likely that you will complete the course. Online workshops also allow you to collaborate with other learners, get on-the-spot answers from the expert facilitator, and engage in deeper discussions – all while enjoying the flexibility of learning from your own location without needing to travel.

What are the tech requirements?

To attend an SMC workshop, you’ll need a:

Desktop computer (preferred) or mobile device
Stable internet connection
Functioning webcam, microphone and speakers

Will I receive a recording of the workshop?

All attendees will receive a recording after the event. We also edit the recording into a shorter, on-demand course that can be completed on the SMC learning platform.

Do I receive any resources with the workshop?

Attendees are provided with course-specific resources during the workshop, such as templates, checklists, AI prompts, benchmarks and more.